Digital Marketing Specialist - E-commerce (Remote)

About the Role

Our client, a leading innovator in the FMCG industry, is expanding its digital footprint and seeking a highly skilled and motivated Digital Marketing Specialist to join their fully remote team. This position is based out of Cape Town, Western Cape , but will operate entirely remotely, offering flexibility and autonomy. You will be responsible for developing, implementing, and managing digital marketing campaigns across various platforms to drive online sales, enhance brand visibility, and engage with our customer base. This role requires a strategic thinker with a deep understanding of SEO, SEM, social media marketing, content marketing, and email marketing. You will play a critical role in shaping our online presence and achieving ambitious growth targets.

If you are a results-driven digital marketer looking for an opportunity to excel in a forward-thinking company without the constraints of a physical office, this role is perfect for you. We are committed to fostering a remote-first culture where collaboration and innovation thrive, regardless of geographical location.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive traffic, engagement, and conversions for our FMCG products.
• Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns, including keyword research, bid management, and ad copy creation.
• Plan, create, and manage engaging content across social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) to build brand awareness and community.
• Develop and implement email marketing campaigns, including list segmentation, A/B testing, and performance analysis.
• Analyze website traffic and user behavior using tools like Google Analytics to identify trends and areas for improvement.
• Track, measure, and report on the performance of all digital marketing campaigns against key performance indicators (KPIs).
• Collaborate with graphic designers, content creators, and web developers to ensure a cohesive and impactful online presence.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Manage the digital marketing budget efficiently to maximize return on investment (ROI).

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Proven work experience of at least 3-5 years as a Digital Marketing Specialist or similar role, with a strong focus on the FMCG sector .
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Solid knowledge of website analytics tools (e.g., Google Analytics).
• Experience with A/B testing and conversion rate optimization (CRO).
• Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.
• Strong written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously in a remote setting.
• Familiarity with CRM and CMS platforms is a plus.

Benefits

This is a fully remote position, offering the ultimate flexibility. Our client provides a competitive salary, comprehensive health benefits, and opportunities for professional growth and development. You will be part of a supportive and collaborative global team, with access to cutting-edge digital marketing tools and resources. We believe in work-life balance and offer a culture that values autonomy and results. Remote employees are provided with the necessary equipment and support to ensure productivity and well-being, wherever they are located.