Responsibilities Plan, implement and optimize marketing activities across the entire customer journey Manage and optimize traffic sources (paid ads, email marketing, SEO, social media) Work closely with performance marketing, content, design and external partners/agencies Monitor relevant KPIs (revenue, ROAS, CAC, conversion rate) and provide regular reporting Develop product launches and sales campaigns (e.g., drops, seasonal sales, limited editions) and contribute creative ideas Monitor market trends, competitors and platform behavior and use these insights to further develop our strategy Act as the interface between marketing, product development and customer support — with a clear focus on growth Take operational responsibility for advertising campaigns (Meta, TikTok, Google, and where applicable, influencer marketing & UGC) Requirements Several years of experience in e-commerce or online marketing Strong understanding of performance marketing and funnel logic Experience with shop systems such as Shopify or comparable platforms Confident working knowledge of analytics tools (e.g., Google Analytics, tracking tools, dashboards) Analytical, structured and independent working style High level of initiative, solution-orientation and an entrepreneurial mindset ATS Optimization Keywords Hard Skills Marketing Optimization Traffic Management Sales Campaign Development Market Trend Analysis Funnel Logic Soft Skills Analytical Thinking Solution Orientation Independent Working Style High Initiative Creative Problem Solving #J-18808-Ljbffr
