Responsibilities
• Plan, implement and optimize marketing activities across the entire customer journey
• Manage and optimize traffic sources (paid ads, email marketing, SEO, social media)
• Work closely with performance marketing, content, design and external partners/agencies
• Monitor relevant KPIs (revenue, ROAS, CAC, conversion rate) and provide regular reporting
• Develop product launches and sales campaigns (e.g., drops, seasonal sales, limited editions) and contribute creative ideas
• Monitor market trends, competitors and platform behavior and use these insights to further develop our strategy
• Act as the interface between marketing, product development and customer support — with a clear focus on growth
• Take operational responsibility for advertising campaigns (Meta, TikTok, Google, and where applicable, influencer marketing & UGC)
Requirements
• Several years of experience in e-commerce or online marketing
• Strong understanding of performance marketing and funnel logic
• Experience with shop systems such as Shopify or comparable platforms
• Confident working knowledge of analytics tools (e.g., Google Analytics, tracking tools, dashboards)
• Analytical, structured and independent working style
• High level of initiative, solution-orientation and an entrepreneurial mindset
ATS Optimization Keywords
Hard Skills
• Marketing Optimization
• Traffic Management
• Sales Campaign Development
• Market Trend Analysis
• Funnel Logic
Soft Skills
• Analytical Thinking
• Solution Orientation
• Independent Working Style
• High Initiative
• Creative Problem Solving
