E-Commerce Performance and SEO Manager

Das ist der Job

Develop full-funnel acquisition strategies for awareness, consideration, and conversion.

Darum lohnt es sich

Another task will be the supervision of the entire Performance Marketing team and all activities performed by it. Coordinate with creative and content teams on ad assets and messaging.

SEO Responsibilities Together with the SEO lead on his/her team and the support of an external agency, we aim to: Develop and execute comprehensive SEO strategies to increase organic traffic and rankings.

Optimize on-page SEO elements: Metadata Internal linking Content structure Technical SEO improvements Partner with content teams to build SEO-driven editorial calendars and landing pages.

Preference to work with numbers Excellent execution, high respect of deadlines and good level of proactivity Sense of ownership and pride in the performance and its impact on the company's success Capability to adapt to changes and work under pressure Critical thinker and problem‑solving skills Capability to work under strict, short deadlines Positive attitude, team player, ability to work independently and to coordinate projects and people Lead, mentor and support the other team members Demonstrates strong decision‑making ability Ability to drive & apply continuous improvement in process and tools Ability to establish and maintain harmonious working relationships with co‑workers, staff and external contacts, and to work effectively in a professional team environment Excellent interpersonal and communication skills with the ability to interact with a diverse group at all levels Interested to work in an international environment and to network with worldwide business units Benefits An International, fresh and dynamic working environment Balance between work and personal life: Smart Working (Hybrid work model) and Time flexibility; Physical & Mental Health programs, sustainable projects and workshops promoted by Guess Community Arts, sports and social events outside the office, thanks to our Guess Fun activities!

Reporting directly to the Chief Digital Officer, the E-Commerce Performance Marketing & SEO Manager is responsible for creating and implementing online marketing strategies to drive traffic to the site and bring sales and revenue for the Guess e-commerce website.

He/she will be responsible for driving qualified traffic, customer acquisition, revenue growth, and online visibility through paid and organic digital channels.

Core Job Responsibilities Plan, execute, and optimize paid acquisition campaigns across channels such as: Google Ads Meta Ads (Facebook/Instagram) TikTok Ads Programmatic/display networks Affiliate marketing Manage media budgets and maximize ROI, ROAS, CAC, and conversion performance.

Conduct audience segmentation, retargeting, and customer lifecycle campaigns. Monitor campaign KPIs and prepare performance reports/dashboards. Lead A/B testing for ads, landing pages, creatives, and conversion funnels. Identify growth opportunities through data analysis and experimentation.

Monitor website health, crawlability, indexation, and Core Web Vitals. Manage technical SEO initiatives with developers.

Track rankings, traffic, and SEO KPIs using tools such as: Google Analytics Google Search Console SEMrush Ahrefs Stay updated on search engine algorithm changes and industry trends Requirements At least 8 years' experience in web-marketing and CRO environment At least 8 years' experience in SEO and analytics Tools as Google Analytics, Google Trends, SEM Rush, Adobe Omniture and Google Search Console tool Excellent knowledge of Office package, especially Excel HTML good knowledge Proficiency knowledge of English language (both written and spoken).

Any additional language is a plus Must possess strong leadership skills and be precise, well organized, self-motivated, focused on meeting deadlines and able to multitask within a fast‑paced environment Attention to detail and follow‑up Excellent analytical and time management skills.

Training & Development platform and paths Discount on our products both online and in stores #J-18808-Ljbffr