E-Commerce Web Marketing, CRO and SEO Manager

Darum lohnt es sich

Another task will be the supervision of the entire Web Marketing team and all the activities performed by it. - Be responsible for acquiring partners and clients as well as retaining the old clients - Evaluate and track the different online marketing initiatives, in accordance with the CDO - Manage the Web Marketing, CRO and SEO team and support the marketing objectives, by aiding in broadening the horizons of the company - Be accountable for leading the inbound marketing strategies by creating unique content - Formulate the best search engine optimization (SEO) and search engine marketing (SEM) practices, website development, online advertising as well as the content to drive revenue and new customers - Achieve best practices for conversion rate Reporting directly to the Chief Digital Officer, the E-Commerce Web Marketing, CRO & SEO Manager, is responsible for creating and implementing online marketing strategies to increase sales and revenue for Guess e-commerce website.

He/she will maximize the technical and creative opportunities afforded by the breadth of Web-based static and social marketing in order to attract customers to the brand. The role will deal with media buying, social networking and search engine optimization to maintain a client base and seek new clients.

Moreover, the role has to drive direction out of ambiguity and question the status quo to get more out of marketing campaigns and website contents; he/she knows how to create sense of urgency for customers.