Das ist der Job
Applying for a job at PUMA is easy.
Darum lohnt es sich
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine.
This role will own the end-to-end global app lifecycle roadmap,from engagement and retention strategy to reportingand analysis, vendor partnerships, and enablement of local market teams.You will work closely with global and localperformancemarketing teams, CRM,UX/UI,BI and Analytics,Engineeringand external vendors to ensure our app ecosystem delivers measurable customer lifetime value.
Define and lead the global app retention and engagement strategy across push notifications, in-app messaging, and other app communication channels
Build lifecycle frameworks covering onboarding, activation, engagement, loyalty, win-back, and reactivation
Establish global best practices and scalable playbooks for local market execution
Drive personalization and segmentation strategiesin partnership with CRM and data teams
Own the global app growth and retention roadmap aligned with businessobjectives
Design and oversee a structured testing framework (A/B, multivariate testing)
Collaborate with product and UX teams to improve app conversion, usability, and engagement
< Simply click APPLY ONLINE and follow the steps to upload your application.
