Online marketing manager for performance campaigns

Описание:

At FORUM Berufsbildung, we support people in making a new start in their careers: with continuing education, retraining and qualifications that create real prospects. To do this, we offer varied and challenging work in a committed and welcoming team. To help even more people find their way to us, we are looking for someone who not only masters performance marketing but is also eager to use it to make a meaningful difference.

Задачи:

You plan, implement and optimize campaigns that increase registrations for our courses and continuing education programs. You are responsible for Google Ads as well as Meta and LinkedIn campaigns, and get the most out of every euro of budget. If these are not the right channels for us, you find the channels that reach our target groups. You ensure that FORUM Berufsbildung becomes better known as a brand. You build dashboards for all ongoing campaigns (online and offline) so that we can draw the right conclusions from the results. You work with our CRM or marketing automation tool and track the journey from the first click to registration.

Требования:

• Several years of experience in performance or online marketing
• Confident use of Google Ads, Meta Ads and LinkedIn Ads
• Sound knowledge of GA4 and Looker Studio
• Analytical thinking, because you make decisions based on data and not gut feeling
• Independent and structured way of working
• Very good German language skills
• Будет плюсом: Experience with HubSpot is desirable

Условия:

• Meaningful work: Your campaigns help people find their way professionally
• 30+ vacation days (additional days off on Christmas Eve, New Year's Eve and, where applicable, bridge days)
• Attractive centrally located workplace with the option of one mobile workday per week
• Modern working structures with flexible work options in full-time or part-time employment
• Collegial working atmosphere and appreciative environment in a team with short lines of communication and open exchange among equals
• Extensive benefits, e.g. occupational pension scheme, public transport subsidy, workplace health management, sports offer through Wellhub and team events
• Room for your own ideas, innovation and personal development