Online Marketing Manager (m/f/d)

Das ist der Job

Asan Online Marketing Manager, you will play a key role in developing andoptimizingTT-Line's digital presence.

Darum lohnt es sich

Yourresponsibilities • Develop and implement our digital marketing strategy with a strong focus on Generative Engine Optimization (GEO), Search Engine Optimization (SEO)and Search Engine Advertising (SEA) • ContinuouslyoptimizeTT-Line's visibilityacross traditional search engines and AI-powered search and answer platforms • Plan, manage andoptimizeSEA campaigns, including budgets, targeting, bidding strategies and performance monitoringtogether with ourexternalagency • Maintain,updateand further develop website content using our content management system • Ensure that website content isaccurate, user-focused, search-engine-friendly and aligned with the TT-Line brand • Manage and further develop our website and online booking dialogue in close collaboration with internal departments and external development partners • Analyze andoptimizethe end-to-end online customer journey, frominitialawareness and information searches to booking and post-booking communication • Identifyconversion barriers and implement measures to improve usability, customersatisfactionand booking conversion • Plan, implement andoptimizedigital campaigns and online marketing activities across relevant channels • Monitor website traffic, userbehaviour, campaign performance and conversion funnels using web analytics and tracking tools • Prepare regular performance reports, derive actionableinsightsand communicate recommendations to relevant stakeholders • Independently manage cross-departmental digital projects and coordinate internal and external stakeholders Yourprofile • A degree in marketing, business administration, digital media,e-commerceor a comparable field • Relevant professional experience in online marketing, digital commerce or website managementis an advantage • Sound knowledge of SEO and SEA as well as practical experience in managing andoptimizingpaid search campaigns • Ainterest in GEO, AI-powered search, generative searchexperiencesand emerging digital discovery platforms • Experience inmaintainingand developing websites using a content management system • Experience with online booking platforms, e-commercesystemsor other transaction-oriented digital products • A good understanding of online customer journeys, conversionfunnelsand user-centredwebsite optimization • Knowledge of website tracking and analytics tools, such as Google Analytics, Google SearchConsoleor comparable platforms • Confidence inanalysingtraffic, campaign and userbehaviourdata and translating findings into concrete optimization measures • Experience in project management and in coordinating agencies,developersand internal stakeholders • A structured,proactiveand results-oriented way of working • Goodcommunicationskills and the ability to explain digital topics clearly to different target groups • Very goodwritten and spoken English skills • A high levelof curiosity and enthusiasm for digital trends,new technologiesand developments in online marketing Whatweoffer • A pleasant working atmosphere in a dynamic and international team • Flat hierarchies and short decision-making paths • A comprehensive onboarding and introductory phase • Attractive free journeys on our ferries • A varied and responsible position with the opportunity for personal and professional development You can look forward to an interesting, varied and challenging job as well as an international environment with the opportunity to develop yourself further.

With nine modern Ro-Pax ferries, we carry nearly 1 million guests and over 500,000 freight units each year. Our team of more than 900 employees from 33 nations is proud to shape the future of sustainable sea transport.

Your focus will be on increasing our visibility in traditional and AI-powered search environments, managing our website and content management systems, and continuously improving the online customer journey—from the first search query through to a completed booking.

A compensation package is provided for this permanent position that is commensurate with the responsibility of this position. TT-Line has been the bridge across the Baltic Sea for over 60 years-connecting Germany, Poland, Lithuania, and Sweden with reliable, high-quality, and environmentally conscious ferry services.