Senior E-Commerce Paid Performance Media Specialist

At WBWR, we're not just a digital experience and e-commerce marketing agency - we're trailblazers in redefining online success. We're on a mission to empower brands and businesses with unparalleled digital strategies that transcend boundaries and elevate customer experiences to new heights.

The Opportunity: Senior E-commerce Paid Performance Media Specialist

The Senior E-commerce Paid Performance Media Specialist plays a critical role at Webwiser, driving profitable growth for our clients through data-driven paid media strategies. You will lead campaign strategy, technical execution and optimisation across e-commerce and lead generation, with a particular focus on luxury, fashion and apparel brands. The role requires advanced platform expertise, strong commercial acumen and the ability to translate performance data into measurable business growth.

Responsibilities

• Lead paid media strategy, execution and optimisation across Google Ads, Meta Ads and TikTok Ads.
• Develop and scale full-funnel campaigns across direct-to-consumer (DTC) e-commerce and lead generation.
• Manage media budgets, bidding strategies, audience segmentation and channel allocation to achieve revenue, ROAS, CPA and profitability targets.
• Analyse campaign performance using GA4, advertising platforms and e-commerce revenue data to identify growth opportunities.
• Implement and troubleshoot conversion tracking using Google Tag Manager, GA4, Meta Pixel, Conversions API and enhanced conversions.
• Optimise Google Shopping, Performance Max, product feeds, catalogue campaigns and remarketing strategies.
• Develop testing strategies for creatives, audiences, landing pages and bidding models to improve conversion rates and acquisition efficiency.
• Evaluate customer acquisition cost, customer lifetime value, average order value and break-even ROAS to guide commercial decisions.
• Build performance dashboards, forecasts and reports, translating data into actionable strategic recommendations.
• Collaborate with creative, e-commerce and account management teams, acting as a trusted advisor on paid media strategy and growth.

Requirements

• 5+ years' experience in paid media or performance marketing, preferably within a digital agency.
• Proven experience scaling e-commerce campaigns, ideally within luxury, fashion, apparel or lifestyle brands.
• Advanced hands-on expertise in Google Ads and Meta Ads; TikTok Ads experience is advantageous.
• Strong technical knowledge of GA4, Google Tag Manager, conversion tracking, attribution and e-commerce analytics.
• Experience with Google Merchant Center, product feeds, catalogue advertising and platforms such as Shopify or Shopify Plus.
• Strong commercial and analytical skills, including budget forecasting, ROAS optimisation, CAC, LTV and profitability analysis.
• Proficiency in Looker Studio or equivalent reporting tools, and advanced Excel or Google Sheets.
• Demonstrated ability to develop full-funnel growth strategies, run structured experiments and make data-driven optimisation decisions.
• Strong client-facing communication, strategic problem-solving and stakeholder management skills.

What We Offer

• A collaborative and innovative environment where ideas thrive.
• Exposure to high-growth e-commerce, luxury and fashion brands.
• Opportunities for professional growth and strategic leadership.
• Competitive compensation and the opportunity to make a measurable impact on client growth.