Shopify + Webflow Developer Needed — Baby Toys E-commerce Store

We’re looking for an experienced Shopify + Webflow developer to build a modern e-commerce store for a growing baby toy brand. The goal is to combine Webflow’s flexibility for the marketing/brand experience with Shopify’s reliable e-commerce infrastructure for products, cart, checkout, orders and payments. This should feel like a real, trustworthy baby brand — playful and colorful, but not overly childish or cluttered.

Project Scope

The website will sell baby and toddler toys, including categories such as:

• Educational & learning toys
• Sensory toys
• Montessori-inspired toys
• Soft toys
• Activity toys
• Baby gift sets
• Toys for different age groups

We already have the general brand direction and product information. We need someone who can turn it into a polished, responsive storefront.

Webflow Side

Webflow will be used primarily for the brand and content experience.

Pages/sections will include:

• Homepage
• About the brand
• Shop/category landing pages
• Age-based collections
• Product discovery sections
• Educational/blog content
• FAQ
• Contact page
• Shipping & returns
• Privacy/terms pages
• Promotional landing pages

The homepage should have a strong visual hierarchy with featured products, age/category navigation, trust elements, customer benefits and clear CTAs.

Shopify Side

Shopify will handle the actual commerce functionality, including:

• Product and variant management
• Collections
• Inventory
• Cart
• Checkout
• Discounts/coupons
• Customer accounts
• Order management
• Shipping configuration
• Payment integration
• Basic analytics/tracking

We may have products with different colors, sizes, age recommendations and bundles, so the product structure needs to be organized properly from the beginning.

Product Pages

Product pages should be designed around parents making a purchase decision, with information such as:

• Product images/gallery
• Price and sale price
• Age recommendation
• Product benefits
• Materials
• Dimensions
• What's included
• Safety information
• Shipping information
• Reviews
• Related/recommended products

The experience should be simple on mobile, since a large portion of our customers will likely browse from their phones.

Shopify + Webflow Integration

A key part of this project is making sure the two platforms work together smoothly. We need:

• Clean navigation between Webflow and Shopify
• Consistent branding and design
• Product/collection links that don't feel disconnected
• Proper cart and checkout flowMobile responsiveness
• Analytics and conversion tracking
• SEO-friendly URLs and metadata where applicable
• Fast loading times
• No unnecessary apps or scripts that slow down the store

SEO & Performance

The site should be built with SEO and performance in mind from the start. This includes:

• Proper heading structure
• Metadata
• Image optimization
• Clean URLs
• Product/collection SEO Schema/structured data where appropriate
• Mobile optimization
• Core Web Vitals considerations
• Proper redirects if existing URLs are being replaced

What We’re Looking For

• Strong experience with Shopify
• Good working knowledge of Webflow
• Experience integrating Shopify with Webflow or similar headless/connected setups
• Strong understanding of e-commerce UX
• Responsive design experience
• Familiarity with Shopify Liquid, APIs and custom integrations is a plus
• Good understanding of SEO and website performance
• Ability to work independently and communicate clearly
• Experience with children's/baby products or consumer e-commerce is a plus

Deliverables

The final website should be: responsive + polished + easy to manage + conversion-focused + technically clean. We'd also like a short handover after launch explaining how products, collections, content and basic site settings should be managed.

Please share 2–3 Shopify/Webflow e-commerce projects you’ve worked on, especially if you’ve handled a custom integration between the two platforms.