Remote E-commerce Marketing Lead

About the Role

Our client is seeking a visionary and experienced Remote E-commerce Marketing Lead to spearhead their online marketing efforts. This fully remote position offers the unique opportunity to shape and execute innovative marketing strategies that drive sales and brand growth for their e-commerce business, without the need for physical presence in Paarl. You will be responsible for developing comprehensive marketing plans, managing digital advertising channels, overseeing content creation, and analyzing campaign performance to ensure maximum impact. The ideal candidate is a strategic leader with a proven track record in the e-commerce space, adept at managing diverse marketing functions remotely and delivering measurable results.

Key Responsibilities

• Develop and execute a strategic e-commerce marketing plan aligned with business objectives, including SEO, SEM, social media, email marketing, and affiliate programs.
• Manage and optimize paid advertising campaigns across various platforms (Google Ads, social media ads) to achieve target ROI and customer acquisition costs (CAC).
• Oversee the creation of compelling marketing content, including website copy, product descriptions, blog posts, and promotional materials.
• Lead and mentor a remote team of marketing specialists, fostering collaboration and ensuring high-quality output.
• Analyze marketing campaign performance, website analytics, and sales data to provide actionable insights and recommendations for improvement.
• Stay ahead of industry trends and emerging technologies in digital marketing and e-commerce.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• 8+ years of progressive experience in digital marketing, with a significant focus on e-commerce strategy and execution.
• Proven experience in leading and managing remote marketing teams and cross-functional collaboration.
• Deep understanding of all digital marketing channels, analytics tools (Google Analytics), and CRM systems.
• Exceptional strategic thinking, analytical skills, and budget management capabilities.

Benefits

• Highly competitive salary and performance-based bonus structure.
• Fully remote work arrangement, offering flexibility and work-life balance.
• Opportunity to lead marketing strategy for a growing online brand .
• Generous budget for professional development and training.
• Collaborative and supportive virtual work culture focused on innovation.