Senior E-commerce Performance Marketing Manager (Remote)

About the Role

Our client, a leading direct-to-consumer brand in the sustainable lifestyle sector, is seeking an experienced and data-driven Senior E-commerce Performance Marketing Manager. This is a critical, fully remote role responsible for spearheading all paid acquisition channels to drive significant growth in online sales and customer lifetime value. You will be tasked with developing, implementing, and optimizing high-impact paid media strategies across platforms such as Google Ads, Meta Ads, TikTok Ads, and other relevant channels. The ideal candidate possesses a deep analytical mindset, a strong understanding of the e-commerce customer journey, and a proven ability to manage substantial advertising budgets effectively. This position demands a strategic leader who can translate complex data into actionable insights and drive measurable results in a fast-paced, remote-first environment.

You will work collaboratively with the broader marketing team, creative departments, and data analytics specialists to ensure a unified and effective performance marketing strategy. We are looking for an individual who is passionate about sustainable brands, thrives on exceeding targets, and is adept at navigating the ever-evolving digital advertising landscape. Your expertise will be crucial in scaling our client's online presence and customer base. The opportunity to shape the future of performance marketing for a mission-driven brand awaits.

Key Responsibilities

• Develop and execute comprehensive performance marketing strategies across paid search, paid social, display advertising, and affiliate marketing.
• Manage and optimize significant advertising budgets across multiple platforms (Google Ads, Meta Ads, TikTok Ads, etc.) to achieve aggressive KPIs for ROI, CPA, and ROAS.
• Conduct in-depth analysis of campaign performance, website analytics, and customer data to identify key trends, insights, and optimization opportunities.
• Lead A/B testing initiatives for ad creatives, landing pages, and targeting strategies to maximize campaign effectiveness.
• Collaborate with creative teams to develop compelling ad copy and visuals tailored to specific audiences and platforms.
• Stay ahead of the curve on emerging trends, technologies, and best practices in digital advertising and e-commerce.
• Work closely with the CRM and email marketing teams to ensure seamless customer journeys and effective retargeting efforts.
• Develop forecasting models and performance reports for senior leadership, highlighting key metrics and strategic recommendations.
• Manage and nurture relationships with external agencies and platform representatives.
• Drive innovation in performance marketing tactics and explore new channels for customer acquisition.

Requirements

• Bachelor's degree in Marketing, Business Administration, Economics, or a related quantitative field. An MBA or Master's degree is a plus.
• Minimum of 6 years of progressive experience in performance marketing, with at least 3 years in a senior role focused on e-commerce.
• Demonstrated success in managing and scaling paid media campaigns with budgets exceeding 7 figures annually.
• Expert proficiency in Google Ads, Meta Ads Manager, TikTok Ads Manager, and other major advertising platforms.
• Advanced knowledge of web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Strong understanding of attribution modeling, LTV analysis, and customer segmentation.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Exceptional communication and presentation skills, with the ability to articulate complex strategies to diverse audiences.
• Proven ability to lead projects and collaborate effectively in a fully remote team environment.
• Experience in the D2C e-commerce space, particularly in sustainable or lifestyle products, is highly desirable.

Benefits

• This is a fully remote position offering a highly competitive salary, performance-based bonuses, comprehensive health and wellness benefits, and a generous vacation package.

Enjoy the flexibility and freedom of working remotely from anywhere in South Africa.