• Analyze clients' business models, objectives and growth levers, and derive clear strategic recommendations
• Develop cross-channel marketing strategies and prioritize initiatives based on revenue, profitability and scalability
• Assess the performance and interplay of all relevant marketing channels and provide well-founded recommendations for budget allocation
• Translate the overall strategy into clear guardrails for performance disciplines
• Conduct regular strategic sparring with client decision-makers and facilitate clear, effective decision-making processes
• Plan and lead client workshops and present strategies
Requirements
• Several years of relevant experience in e-commerce and performance marketing
• Experience developing clearly prioritized marketing strategies and in cross-channel budget allocation
• Strong business acumen
• Strategic understanding of all relevant marketing channels
• Solid operational working knowledge of Google Ads, Meta Ads and native ads
• Knowledge of GA4 and attribution tools (e.g., Tracify, Admetrics, Adtribute, Hyros, GetKlar or similar)
• Strong consulting and communication skills
• Strong sense of responsibility
