Team Lead Online Marketing (m/f/d)

Das ist der Job

Then you’ve come to the right place!

Darum lohnt es sich

We are looking for a dedicated leader who will head our online marketing team, inspire it and strategically drive its further development.

Profile Professional and disciplinary leadership, as well as ongoing development of a team of online marketing specialists Development and implementation of a holistic online marketing strategy (SEO, PPC campaigns, email/newsletter marketing, content) Responsibility for Generative Engine Optimization (GEO) of content for AI-powered search systems (e.g.

You are an experienced online marketing professional with a strong instinct for digital trends – and you don’t just want to execute, but to shape and lead?

ChatGPT, Perplexity, Google AI Overviews) to ensure and increase brand visibility Management, setup, and continuous optimization of all paid campaigns across multiple platforms (including Google Ads, DV360, Meta, Reddit) Planning, coordination, and quality assurance of content marketing initiatives Budget and resource planning, as well as regular reporting to management Analysis of KPIs, derivation of actionable recommendations, and data-driven optimization across all channels Identification of new digital trends, tools, and technologies and their integration into the marketing strategy Close internal collaboration with product marketing, design, and development, as well as serving as an interface to external agencies Wanted Completed degree in marketing, communications, business administration, or a c