Darum lohnt es sich
• Full commercial responsibility for the USA across all three brands (famwalls, heybalu, Bo & Birdie)
• Drive revenue growth and optimize conversion across the entire funnel
• Expand and shape the product assortment based on US market insights
• Understand which occasions, gifting moments, and cultural specifics are truly relevant for American consumers
• Close collaboration with Product, Design, Performance Marketing, CRM, and Shop Optimization across locations in Germany, Vietnam, and Moldova
• Central point of contact for all decisions related to the US market
• Identify growth opportunities and analyze competitors
• Support building a supplier and partner network in the USA
Requirements
• Approximately 3 to 7 years of experience in e-commerce, ideally in a D2C environment
• Direct commercial responsibility in a previous role (P&L ownership, revenue targets, or market-related KPIs—not just campaign management)
• Strong understanding of what drives conversion and revenue in online retail
• Strategic thinker with the willingness to roll up your sleeves and execute
• US national or deep, lived understanding of American consumer culture and the gifting calendar (timing of Mother's Day, Graduation season, Holiday ramp-up)
• Based in the EU, ideally Germany (time‑zone overlap with the core team is essential, and you will visit our Düsseldorf office regularly during the first months)
• Fluent English is required; German is a plus but not mandatory
Core Competencies
Demonstrates full commercial responsibility for e-commerce operations, driving revenue growth and optimizing conversion through strategic insights into American consumer culture and market trends.
Capable of collaborating across international teams to build supplier networks and enhance product assortments.
