Mayfly Agri

Minimum requirements for the role:

• Must have a Bachelor’s degree in Business Management, Marketing, E-Commerce, Information Technology, Information Systems or a related field
• Minimum 5 years’ e-commerce leadership experience within an agricultural, retail, hardware, fast-moving consumer goods or multi-branch trading environment
• Experience in leading complex e-commerce migration projects or bespoke software development implementations is essential
• Must have experience in managing third-party logistics integration, courier API connections and automated dispatch workflows
• Experience managing digital advertising budgets and returning measurable return on advertising spend / return on investment (ROI)
• Must have basic knowledge of the Electronic Communications and Transactions Act (ECTA 25 of 2002), Protection of Personal Information Act (POPIA 4 of 2013), Occupational Health and Safety Act (OHSA 85 of 1993), Basic Conditions of Employment Act (BCEA), and Cybercrimes Act (19 of 2020)
• Familiarity with the Consumer Protection Act (CPA), consumer legislation and regulatory compliance
• Understanding of customer journey mapping, mobile responsiveness, site speed optimisation, interface accessibility, digital user experience and key web metrics
• Proficiency in e-commerce platform layout, catalogue structure, checkout flows, payment gateway integrations, conversion rate optimisation, e-commerce architecture and management
• Exposure to search engine optimisation, search engine marketing, pay-per-click, social media advertising and automated lifecycle email marketing
• Strong analytical and numerical reasoning, with exceptional precision and attention to detail
• Creative problem-solving and proactive innovation, with digital literacy and adaptability to emerging digital tools
• Effective time management and priority setting, with the ability to work effectively under pressure and deliver to tight deadlines
• Vendor and external agency management, with stakeholder coordination and cross-departmental collaboration
• Professional written and verbal communication skills in both Afrikaans and English
• Must have a valid driver’s licence

The successful candidate will be responsible for:

• Managing, maintaining and optimising the e-commerce website, ensuring high availability, zero avoidable downtime, and a stable, secure trading environment.
• Owning end-to-end product catalogue management, including product data, images, specifications, categories, stock visibility and absolute pricing accuracy across all online channels.
• Planning, executing and evaluating high-impact digital marketing strategies (SEO, SEM, PPC, social media advertising and lifecycle email) that drive targeted traffic, brand visibility and high-value customer acquisition.
• Managing digital advertising budgets and continuously improving return on advertising spend and overall marketing ROI.
• Delivering an outstanding, friction-free digital customer journey across desktop and mobile, including site speed, checkout flow, payment options, click & collect and delivery experiences.
• Establishing and managing digital customer service frameworks, resolving queries efficiently and building long-term brand loyalty.
• Coordinating with retail branches, warehouse and logistics teams so that all online orders are accurately picked, packed and dispatched on time, with minimal stockouts.
• Overseeing third-party logistics, courier API connections and automated dispatch workflows for nationwide delivery and branch collection.
• Aligning online inventory, availability and fulfilment rules with multi-branch retail operations, including quote-to-order and collection workflows.
• Analysing platform sales performance, conversion metrics, user behaviour and channel profitability, converting web data into commercial strategy and executive reporting.
• Identifying, testing and implementing innovative e-commerce features and conversion-rate optimisation initiatives, including A/B testing of layout, checkout and merchandising.
• Managing agency developers, vendors and technical partners, and ensuring reliable integration with core enterprise systems, payment gateways and operational platforms.
• Ensuring e-commerce operations comply with applicable legislation and consumer standards, including ECTA, POPIA, CPA, the Cybercrimes Act and related regulatory requirements.
• Defining and monitoring key web and commercial metrics (traffic, conversion, average order value, fulfilment performance, returns and customer satisfaction) and acting on insights.
• Collaborating with merchandising, retail, finance, IT and marketing stakeholders to grow sustainable online sales and improve platform profitability.