Online Marketing

About the RoleWe are looking for a proactive, strategic, and data-driven (Senior) Online Marketing Manager to join our Performance Marketing team. In this role, you will define and drive Mytheresa’s Display and Programmatic strategy focused on customer acquisition and CAC optimization. You will own key vendor partnerships like Criteo and RTB House while expanding direct programmatic deals and our DV360/Google Display presence.

Key ResponsibilitiesDefine and execute the Display and Programmatic strategy to drive customer acquisition and optimize CACOwn relationships with core display partners like Criteo and RTB HouseLead the expansion of DV360, Google Display, and direct publisher dealsPlan, manage, and optimize multi-market display and programmatic campaignsAnalyze performance data, monitor e-commerce KPIs, and prepare actionable reportsManage campaign budgets, pacing, and forecasting to maximize ROIOversee technical campaign setups, including tracking, tag management, and product feedsRun and evaluate tests across audiences, creatives, placements, and bid strategiesCollaborate cross-functionally with brand, creative, tech, and analytics teamsWhat We’re Looking For4+ years of hands-on experience in Display and Programmatic campaigns (DV360, Criteo, RTB House, Google Display, TradeDesk, etc.)Track record in

driving growth through performance acquisition, CAC management, and e-commerce metricsStrong technical marketing knowledge covering product feeds, Google Merchant Center, tags, and trackingAdvanced analytical and quantitative skills with proficiency in Excel, Tableau, or Power BI and confidence interpreting data and turning insights into actionsExcellent communication and vendor management skillsAbility to manage multiple projects and priorities with hands-on execution and in a fast-paced environmentPassionate about high-end luxury fashionFluent in EnglishBonus PointsExperience in luxury retail or fashion e-commerceExperience setting up Programmatic Guaranteed (PG) or Private Marketplace (PMP) dealsFamiliarity with attribution models and analytics platforms like GA4 or Funnel.io

WHAT WE OFFER

• Up to 32 days of holiday, depending on the length of service, starting with 28 daysMobile office with up to 20% of your total contracted hours (job and position permitting)10 days/year of mobile office abroad in EU-countries (job and position permitting)Language coursesStaff discount of up to 30%Company pension schemeDiscounted membership for selected sports platforms & gymsDiscounted travel cardIndividual support on mental health & well-being (e.g. compatibility work and family life)Social DayEmployee Share Purchase PlanLuxExperience is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers.
  We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics.If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly. Experience Level: Mid-Senior levelWorkplace Type: HybridSummaryLocation: Aschheim