E-Commerce Lead

• End-to-end ownership of the Shopify store from PDP through cart to checkout
• Bring new products live, including PDPs, bundles, price presentation, content and launch mechanics
• Own the entire CRM, including email flows and campaigns, subscriptions, churn and winback
• Work daily with GA4, Shopify Analytics and the attribution setup
• Own bundle, cart and post-purchase funnels from offer logic to copy
• Run A/B tests and landing page tests and make data-driven decisions
• Set your own roadmap and track impact on conversion, retention, AOV and contribution margin

Requirements

• 3–4 years of experience in e-commerce, CRO or Shopify ownership, ideally at a D2C brand
• Deep Shopify knowledge: theme editor, metafields, variants and checkout
• Experience with Klaviyo, AfterSell, Loop Subscriptions, UpCart, a landing page builder (e.g. Replo) and an A/B testing tool (e.g. Intelligems, Shoplift) or comparable tools
• Familiarity with CVR, AOV, contribution margin, cohorts, GA4 and other attribution tools
• Daily experience with AI tools
• Liquid, HTML and CSS are a plus but not required
• Excellent communication in German and English

Core Competencies

Demonstrates expertise in managing Shopify stores, including product launches, CRM ownership, and data-driven decision-making through analytics and A/B testing. Proficient in optimizing conversion rates, average order value, and customer retention strategies.

Highest-signal resume keywords

• Shopify Ownership
• E-Commerce Experience
• A/B Testing
• CRM Management
• Data Analysis

ATS Optimization Keywords

Hard Skills

• E-Commerce
• Conversion Rate Optimization
• Shopify Knowledge
• HTML
• CSS
• Liquid
• Data-Driven Decision Making
• Attribution Analysis
• Email Marketing
• Product Launch Management

Soft Skills

• Excellent Communication

Industry Keywords

• D2C Brand
• Customer Retention
• Average Order Value
• Contribution Margin
• Churn Management

Tools & Technologies

• GA4
• Shopify Analytics
• Klaviyo
• AfterSell
• Loop Subscriptions
• UpCart
• Landing Page Builder
• A/B Testing Tool