Remote Digital Marketing & E-commerce Strategist

About the Role

Our client, a forward-thinking retail brand, is seeking an innovative and data-driven Remote Digital Marketing & E-commerce Strategist to spearhead their online growth initiatives. This role is critical for developing and executing comprehensive digital marketing campaigns and e-commerce strategies that drive brand awareness, customer engagement, and sales across all digital platforms. The ideal candidate is an expert in leveraging various digital channels, possesses a deep understanding of e-commerce best practices, and thrives in a remote, collaborative environment. You will be instrumental in shaping our client's online narrative and optimizing their digital sales funnels, with a particular focus on connecting with consumers in markets like George, Western Cape . This is a fantastic opportunity for a seasoned digital marketer to make a substantial impact on a growing business.

The role demands creativity, analytical prowess, and a passion for the ever-evolving digital landscape. This is a fully remote position.

Key Responsibilities

• Develop and implement a holistic digital marketing strategy, encompassing SEO, SEM, social media marketing, email marketing, and content marketing.
• Define and execute e-commerce strategies to optimize website performance, conversion rates, and customer lifetime value.
• Manage and oversee online advertising campaigns, ensuring optimal ROI and budget allocation.
• Analyze digital marketing performance data, website analytics, and sales metrics to derive actionable insights and recommendations.
• Conduct market research and competitor analysis to identify emerging trends and opportunities.
• Manage the company's social media presence and engage with online communities.
• Collaborate with internal teams (e.g., product, sales, creative) to ensure cohesive brand messaging and campaign execution.
• Stay abreast of the latest digital marketing and e-commerce technologies and best practices.
• Report on key performance indicators (KPIs) to senior management, highlighting successes and areas for development.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing and e-commerce strategy, with a strong portfolio of successful campaigns.
• Proven expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
• In-depth knowledge of e-commerce platforms, analytics tools (e.g., Google Analytics), and CRM systems.
• Excellent analytical and problem-solving skills with a data-driven approach.
• Strong written and verbal communication skills in English.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Experience in the retail sector is highly desirable.
• Familiarity with the Western Cape market dynamics is an advantage.

Benefits

This is a fully remote role, offering significant flexibility and work-life balance. Our client provides a competitive salary, comprehensive benefits package, and opportunities for continuous professional development and career advancement in the digital marketing and e-commerce space. You will be part of an innovative and collaborative team, working on exciting projects that drive business growth. Access to cutting-edge digital marketing tools and resources will be provided. This role offers a chance to shape the online future of a dynamic retail brand from anywhere.