Remote Digital Marketing Strategist - E-commerce FMCG

About the Role

Our client, a prominent e-commerce leader within the Fast-Moving Consumer Goods (FMCG) space, is actively seeking a talented and results-driven Remote Digital Marketing Strategist. This role is fully remote, offering the flexibility to work from anywhere within "South Africa". You will be instrumental in crafting and implementing cutting-edge digital marketing strategies to drive online sales, enhance brand visibility, and engage our target audience across all digital platforms. The ideal candidate possesses a deep understanding of SEO, SEM, social media marketing, content marketing, and email marketing, with a proven ability to translate data insights into actionable strategies. You will play a key role in shaping our client's online presence and driving growth in the competitive e-commerce landscape.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive traffic, engagement, and conversion for our e-commerce FMCG brands.
• Manage and optimize all paid advertising campaigns (Google Ads, social media ads) to achieve target KPIs and ROI.
• Implement and refine SEO strategies to improve organic search rankings and website visibility.
• Develop and manage engaging content marketing initiatives, including blog posts, social media content, and website copy.
• Oversee email marketing campaigns, including list segmentation, automation, and performance tracking.
• Analyze website traffic and user behaviour using tools like Google Analytics, providing actionable insights and recommendations.
• Collaborate with the e-commerce and creative teams to ensure brand consistency and optimize the customer journey.
• Stay abreast of the latest digital marketing trends, tools, and best practices, particularly within the FMCG and e-commerce sectors.
• Monitor competitor digital activities and identify opportunities for differentiation.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Minimum of 4 years of experience in digital marketing, with a strong focus on e-commerce and FMCG.
• Proven expertise in SEO, SEM, social media advertising, content marketing, and email marketing.
• Proficiency with Google Analytics, Google Ads, and social media advertising platforms.
• Experience in developing and executing successful digital marketing strategies that drive measurable results.
• Excellent analytical skills and the ability to interpret data to inform strategic decisions.
• Strong written and verbal communication skills, with the ability to create compelling marketing copy.
• Self-motivated, organized, and able to manage multiple projects effectively in a remote work environment.
• Experience working with e-commerce platforms is a significant advantage.
• Must be legally eligible to work remotely in South Africa.

Benefits

• This fully remote position offers a competitive salary and performance-based incentives.
• Employees benefit from flexible working hours, allowing for a superior work-life balance.
• Our client provides a comprehensive medical aid package and contributes to a provident fund.
• Access to ongoing online training and development resources will keep your skills sharp.
• You will be part of a forward-thinking company that values innovation and digital expertise.
• Enjoy the autonomy of a remote role combined with the collaborative spirit of a dynamic team.
• Regular virtual team-building activities foster a strong sense of community.