Remote E-commerce Marketing Specialist

About the Role

Our client is looking for a talented Remote E-commerce Marketing Specialist to drive online sales and brand visibility from anywhere in South Africa . This role focuses on developing and executing effective digital marketing campaigns tailored for e-commerce platforms, aiming to increase website traffic, conversion rates, and customer acquisition. You will utilize your expertise in SEO, SEM, social media marketing, and email campaigns to create a seamless and compelling customer journey online. The ideal candidate is data-driven, creative, and experienced in leveraging digital channels to achieve measurable e-commerce growth.

Key Responsibilities

• Develop and implement data-driven digital marketing strategies to promote e-commerce products and increase online sales.
• Manage and optimize paid advertising campaigns (PPC, social media ads) to achieve target ROI and customer acquisition costs.
• Conduct keyword research and implement SEO best practices to improve product search visibility and website organic traffic.
• Create and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Analyze campaign performance, website analytics, and customer data to identify trends and areas for optimization.
• Collaborate with content creators and web developers to ensure marketing initiatives are well-supported and aligned with brand messaging.

Requirements

• Proven experience as an E-commerce Marketing Specialist or in a similar digital marketing role focused on online sales.
• Strong understanding of SEO, SEM, PPC, social media advertising, and email marketing principles.
• Proficiency with e-commerce platforms and digital marketing analytics tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager).
• Excellent analytical skills with the ability to interpret data and translate it into actionable marketing strategies.
• Experience in creating compelling marketing copy and managing advertising budgets effectively.
• Strong organizational skills and the ability to manage multiple projects in a remote work environment.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote position offering maximum work-life balance and flexibility.
• Opportunities for professional growth and skill development in digital marketing.
• Comprehensive health insurance and other benefits.
• A collaborative and innovative remote work culture.