Remote Senior E-commerce Analyst

About the Role

Our client, a leading national e-commerce player, is seeking a highly analytical and strategic Senior E-commerce Analyst to join their fully remote team. This pivotal role will be responsible for diving deep into e-commerce data to identify trends, uncover insights, and provide actionable recommendations that drive online sales growth and optimize the customer journey. The ideal candidate will have a strong quantitative background, extensive experience with web analytics tools, and a proven ability to translate complex data into clear, concise business strategies. This is a remote-first opportunity for a data-driven professional to make a significant impact on our client's online performance from anywhere in South Africa , with a strong connection to their operations in Limpopo .

Key Responsibilities

• Analyze website traffic, user behavior, conversion rates, and sales data using tools like Google Analytics, Adobe Analytics, or similar.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) related to e-commerce performance.
• Identify key drivers of sales and customer acquisition, and provide strategic recommendations for optimization.
• Conduct A/B testing and multivariate testing to improve website functionality and user experience.
• Analyze marketing campaign performance across various channels (SEO, SEM, social media, email) and provide insights for improvement.
• Monitor customer journey touchpoints and identify opportunities to enhance engagement and conversion.
• Collaborate with marketing, product, and IT teams to implement data-driven strategies and initiatives.
• Perform deep-dive analysis on specific e-commerce areas, such as cart abandonment, product performance, and customer segmentation.
• Stay updated with the latest e-commerce trends, analytics techniques, and industry best practices.
• Present findings and recommendations to stakeholders at various levels of the organization.

Requirements

• Master's degree or Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Business Analytics, or a related quantitative field.
• Minimum of 5 years of experience in e-commerce analytics or web analytics.
• Expert proficiency in web analytics platforms ("Google Analytics mandatory", Adobe Analytics a plus).
• Strong experience with data visualization tools (e.g., Tableau, Power BI).
• Advanced knowledge of SQL and experience working with large datasets.
• Proficiency in statistical analysis and A/B testing methodologies.
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication and presentation skills, with the ability to explain complex data to non-technical audiences.
• Ability to work independently and manage projects effectively in a remote setting.
• Familiarity with e-commerce platforms and their data structures is highly desirable.

Benefits

This position offers a highly competitive salary, performance-based bonuses, and the immense benefit of a fully remote work environment, providing unparalleled flexibility. Our client is committed to professional development, offering access to training, conferences, and opportunities for career advancement within their data-driven organization. You will be working with a talented team of professionals on impactful projects that shape the future of online retail in South Africa . This is an excellent opportunity to leverage your analytical expertise and contribute to strategic decision-making remotely, supporting operations that influence the Limpopo region.