E-commerce Content Strategist (Remote)

About the Role

Our client is actively seeking a creative and strategic E-commerce Content Strategist to join their fully remote team. This role is central to defining and executing the content strategy that drives engagement, conversion, and brand loyalty across all e-commerce platforms. You will be responsible for planning, creating, and optimizing compelling product descriptions, marketing copy, blog posts, and other digital content. The ideal candidate possesses a blend of marketing acumen, SEO knowledge, and excellent writing skills, with a proven ability to craft narratives that resonate with target audiences. Working remotely, you will collaborate closely with cross-functional teams to ensure content is aligned with brand voice, SEO best practices, and overall business objectives.

This is a fantastic opportunity to shape the voice and presence of a growing online brand from anywhere in South Africa.

Key Responsibilities

• Develop and implement a comprehensive content strategy for the e-commerce platform, aligned with marketing goals and target audience needs.
• Create compelling, SEO-optimized product descriptions, category pages, and landing page content.
• Plan and manage the editorial calendar for blog posts, social media content, email newsletters, and other marketing materials.
• Write engaging and informative copy for various marketing campaigns, including promotions, ads, and website banners.
• Ensure all content is on-brand, accurate, and adheres to style guidelines.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Analyze content performance using analytics tools and make data-driven recommendations for improvement.
• Collaborate with designers, product managers, and marketing teams to ensure cohesive content delivery.
• Identify new content opportunities and innovative ways to engage the target audience.
• Manage content updates and ensure website information is current and relevant.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 3 years of experience in content strategy, copywriting, or digital marketing with a focus on e-commerce.
• Proven ability to write clear, concise, and persuasive copy for online audiences.
• Strong understanding of SEO principles and keyword research tools.
• Experience with content management systems (CMS) and e-commerce platforms.
• Excellent editing and proofreading skills with a keen eye for detail.
• Familiarity with analytics tools (e.g., Google Analytics) to measure content performance.
• Ability to work independently, manage deadlines, and collaborate effectively in a remote setting.
• Creative mindset with a strategic approach to content creation.
• Strong communication and interpersonal skills.
• Portfolio of relevant writing and content strategy work.

Benefits

• Fully remote work arrangement, offering maximum flexibility.
• Competitive salary and performance incentives.
• Opportunity to significantly influence brand voice and online presence.
• Professional development and training in content marketing and SEO.
• Access to advanced content creation and analytics tools.
• Collaborative and supportive virtual team environment.
• Work on diverse and engaging e-commerce projects.
• Contribute to a growing and innovative company culture.
• Flexible working hours.
• Paid time off and holiday benefits.