E-commerce Social Media Strategist (Remote)

About the Role

Our client is actively seeking a talented and strategic E-commerce Social Media Strategist to lead and refine their social media efforts. This is a full-time, completely remote position, perfect for a seasoned professional looking to drive significant impact from anywhere in South Africa. The successful candidate will be responsible for crafting innovative social media strategies that align with our client's e-commerce goals, increasing brand visibility, fostering community engagement, and ultimately boosting online sales. You will leverage your expertise in social media platforms, analytics, and content trends to develop compelling campaigns that resonate with target audiences. This role demands a proactive individual who thrives in a remote setting and can translate strategic vision into actionable plans.

Join our client and contribute to their online success story from the ground up in a fully remote capacity.

Key Responsibilities

• Develop and implement comprehensive social media strategies to support e-commerce objectives, including brand awareness, lead generation, and sales conversion.
• Define target audiences and tailor social media approaches to effectively reach and engage them across various platforms (e.g., Facebook, Instagram, TikTok, Pinterest, LinkedIn).
• Create and manage detailed content calendars, coordinating with content creators and designers to ensure timely delivery of high-quality assets.
• Oversee social media advertising campaigns, including budget allocation, targeting, creative development, and performance optimization.
• Monitor, analyze, and report on social media performance using analytics tools, providing actionable insights and recommendations for continuous improvement.
• Manage online community interactions, responding to inquiries, comments, and feedback in a professional and timely manner.
• Stay informed about the latest social media trends, platform updates, algorithm changes, and emerging technologies to maintain a competitive edge.
• Collaborate with the broader marketing team to ensure social media strategies are integrated with other marketing initiatives.
• Identify and build relationships with relevant influencers and brand advocates to expand reach and credibility.
• Conduct competitive analysis to benchmark performance and identify strategic opportunities.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 4-6 years of experience in social media strategy, preferably within the e-commerce sector.
• Proven success in developing and executing data-driven social media campaigns that have achieved measurable results.
• Strong understanding of social media analytics platforms (e.g., Google Analytics, platform-native insights) and reporting.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Excellent understanding of SEO principles and their application to social media content.
• Exceptional communication, writing, and interpersonal skills, with the ability to articulate complex strategies clearly.
• Demonstrated ability to work independently, manage multiple projects simultaneously, and thrive in a remote work environment.
• Creative thinking and problem-solving skills.
• A proactive approach to identifying and capitalizing on social media opportunities.

Benefits

• Fully remote position offering significant flexibility and work-life integration.
• Competitive salary package commensurate with experience.
• Opportunity to shape the social media presence of a growing e-commerce business.
• Access to online courses and training to enhance skills.
• Collaborative and supportive virtual team environment.
• Annual performance bonus opportunities.
• Company-provided software and tools for effective remote work.
• Regular virtual team engagement activities.
• A culture that encourages innovation and strategic thinking.
• Contribution to key business decisions impacting online growth.