Digital Marketing & E-commerce Specialist (Remote)

About the Role

Our client, a prominent online seller of niche products, is looking for a versatile Digital Marketing & E-commerce Specialist to join their entirely remote team. This role is ideal for a candidate who is passionate about driving online sales and enhancing brand presence through innovative digital strategies. You will be responsible for a wide range of digital marketing activities, including SEO, SEM, social media management, email marketing, and content creation, all geared towards maximizing e-commerce performance. The ideal candidate possesses a strong analytical mindset, creative flair, and a proven track record of success in managing digital marketing campaigns. If you are a self-starter who thrives in a remote environment and is eager to contribute to the growth of an exciting online business, this is an excellent opportunity for you.

Key Responsibilities

• Develop and execute digital marketing strategies to drive traffic, conversions, and revenue for the e-commerce platform.
• Manage and optimize Search Engine Optimization (SEO) efforts, including keyword research, on-page optimization, and link building.
• Plan and execute Search Engine Marketing (SEM) campaigns, including Google Ads and Bing Ads, focusing on ROI.
• Manage social media presence, creating engaging content and fostering community interaction.
• Develop and implement email marketing campaigns, including newsletters, promotional emails, and automated sequences.
• Create compelling website content, product descriptions, and blog posts.
• Monitor and analyze website traffic, campaign performance, and e-commerce metrics using tools like Google Analytics.
• Identify opportunities for A/B testing and conversion rate optimization (CRO) on the website and marketing materials.
• Stay updated on the latest digital marketing trends and best practices.

Requirements

• Minimum of 4 years of experience in digital marketing, with a significant focus on e-commerce.
• Proven experience in SEO, SEM, social media marketing, and email marketing.
• Proficiency with Google Analytics, Google Ads, and social media management tools.
• Strong understanding of e-commerce principles and customer journey mapping.
• Excellent written and verbal communication skills, with strong copywriting abilities.
• Ability to work independently and manage multiple projects effectively in a fully remote setting.
• Analytical and data-driven approach to marketing.
• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Experience with content management systems (CMS) and basic HTML/CSS is a plus.

Benefits

• Attractive annual salary of ZAR .
• Fully remote work arrangement, offering ultimate flexibility.
• Opportunity to make a significant impact on the growth of an e-commerce business.
• Exposure to a broad range of digital marketing disciplines.
• Collaborative environment with a dedicated remote team.