Remote E-commerce Performance Marketer

About the Role

Our client, a forward-thinking e-commerce business, is seeking a highly analytical and results-driven Remote E-commerce Performance Marketer to join their fully remote team, operating virtually from the Polokwane, Limpopo region. This role is critical for driving profitable growth through data-driven advertising campaigns across various digital channels. You will be responsible for planning, executing, managing, and optimizing paid advertising campaigns to maximize ROI and achieve key performance indicators. The ideal candidate possesses a deep understanding of paid search (SEM), paid social media advertising, and affiliate marketing. As a remote professional, you will have the autonomy to manage campaigns and collaborate with the team from anywhere.

We are looking for an individual with a strong analytical mindset, a passion for experimentation, and a proven track record of success in performance marketing. Join our client's distributed team and make a significant impact on their online revenue and customer acquisition efforts. We value innovation, a test-and-learn approach, and a commitment to achieving measurable results. Your expertise will be key to scaling their digital advertising efforts efficiently. Polokwane serves as a base for our team, but this role is fully remote, allowing you to work wherever you are most productive.

Key Responsibilities

• Develop and execute performance marketing strategies across paid search (Google Ads, Bing Ads), paid social (Facebook, Instagram, LinkedIn), and affiliate channels.
• Manage campaign budgets effectively, ensuring optimal allocation of spend to maximize ROI.
• Monitor, analyze, and report on campaign performance metrics (e.g., CPA, ROAS, CTR, conversion rates).
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to continuously improve campaign effectiveness.
• Identify new growth opportunities and emerging platforms for paid advertising.
• Collaborate with the content and creative teams to develop compelling ad copy and visuals.
• Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.
• Implement conversion rate optimization (CRO) strategies for landing pages and ad experiences.
• Manage relationships with third-party advertising platforms and partners.
• Provide regular performance reports and actionable insights to the marketing leadership team.

Requirements

• Minimum of 4 years of experience in performance marketing, with a strong focus on e-commerce.
• Proven track record of successfully managing and optimizing paid search and paid social campaigns.
• Proficiency with advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager.
• Strong analytical skills with experience in Google Analytics or similar web analytics tools.
• Experience with A/B testing and conversion rate optimization (CRO) techniques.
• Excellent understanding of key performance marketing metrics and reporting.
• Ability to interpret complex data and translate it into actionable strategies.
• Strong communication and collaboration skills, suitable for a remote team environment.
• Bachelor's degree in Marketing, Business, Economics, or a related field.
• Experience with affiliate marketing platforms is a plus.

Benefits

• Fully remote work arrangement providing ultimate flexibility.
• Competitive salary and performance-based incentives.
• Opportunity to drive significant growth for an e-commerce business.
• Access to industry-leading marketing tools and technologies.
• Professional development budget for training and certifications.
• Flexible working hours tailored to your needs.
• Be part of an innovative and results-oriented remote team.