Remote E-Commerce Growth Campaign Lead
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Senior E-commerce Growth Hacker (Remote)
Our client, an innovative and rapidly expanding e-commerce enterprise, is actively seeking a highly analytical and creative Senior E-commerce Growth Hacker to join their fully remote team. This role is designed for an individual passionate about driving exponential growth through data-driven experimentation and optimization across all facets of the e-commerce funnel. You will be tasked with identifying growth opportunities, designing and executing A/B tests, and implementing innovative strategies to increase customer acquisition, retention, and lifetime value. The ideal candidate possesses a unique blend of marketing acumen, analytical skills, and a deep understanding of digital channels and user psychology.
Key Responsibilities
- Develop and implement a data-driven growth strategy focused on user acquisition, activation, retention, referral, and revenue (AARRR framework).
- Design, prioritize, and execute rapid experiments (A/B tests, multivariate tests) across website, landing pages, email, social media, and advertising channels.
- Analyze experiment results and user behavior data to derive actionable insights and identify key growth levers.
- Collaborate with product, marketing, and engineering teams to implement winning experiments and optimize user flows.
- Identify new growth channels and opportunities through market research, competitor analysis, and trend monitoring.
- Optimize conversion rates (CRO) on key website pages and throughout the customer journey.
- Develop and manage referral and loyalty programs to foster customer advocacy and repeat purchases.
- Monitor key growth metrics and KPIs, reporting on progress and learnings to stakeholders.
- Stay at the forefront of growth hacking techniques, tools, and technologies, continuously testing new approaches.
- Work autonomously and effectively manage multiple experimental projects simultaneously in a remote environment.
Requirements
- Proven experience as a Growth Hacker, Digital Marketing Manager with a growth focus, or similar role in an e-commerce environment.
- Demonstrated success in identifying and executing growth experiments that have significantly increased key business metrics.
- Strong understanding of A/B testing methodologies, conversion rate optimization (CRO), and analytics tools (e.g., Google Analytics, Mixpanel, Amplitude).
- Proficiency in digital marketing channels including SEO, SEM, paid social, email marketing, and content marketing.
- Excellent analytical skills with the ability to interpret complex data sets and translate them into strategic actions.
- Creative mindset with a passion for problem-solving and out-of-the-box thinking.
- Strong communication and collaboration skills, with the ability to work effectively in a remote team.
- Experience with marketing automation tools and CRM systems.
- Familiarity with front-end development (HTML, CSS, JavaScript) for quick experiment implementation is a plus.
- Must be eligible to work remotely and connect effectively with the team supporting Richards Bay, KwaZulu-Natal, ZA.
Benefits
- Fully remote work arrangement providing ultimate flexibility.
- Opportunity to work with a forward-thinking company focused on innovation.
- Competitive salary and performance-driven bonuses.
- Direct impact on company growth and strategy.
- Access to cutting-edge growth marketing tools and technologies.
- Collaborative and supportive team culture focused on learning and experimentation.
- Opportunities for professional development and career advancement.
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