Jobtailor

Responsibilities

• Develop the organic social media channels and the Social Media team, and build new channels

• Own format development, channel strategy, publishing frequency, and community management

• Create editorial calendars across all organic channels and manage topics, timing, resources, execution, and prioritization

• Lead the Creator team, set goals, provide feedback, support development, and plan capacity

• Own influencer marketing and creator campaigns, from selection, briefing, and relationship management through to evaluation

• Develop, brief, commission, and occasionally produce YouTube long-form content, blog content, guides, and advice articles

• Develop evergreen formats from campaign materials and independently build out content

• Build relationships with trade publications, online magazines, comparison websites, and review platforms

• Drive reviews and involve educational creators and veterinarians as sources of credibility

• Own visibility in search engines and AI-generated answers (SEO and GEO)

• Identify topic priorities and content gaps and translate them into the editorial calendar

• Coordinate external agencies, freelancers, and production partners with regard to briefing, quality, timelines, and budget

Requirements

• Several years of experience developing short-form, long-form, and evergreen content for Instagram, TikTok, and YouTube

• Several years of experience managing external producers, freelancers, or agencies

• Experience with the functional or disciplinary leadership of a content or creator team

• Experience in SEO—both content-focused and technical, not limited to keyword research

• Demonstrable understanding of visibility in AI-generated answers (GEO / AI Search) and how it is achieved

• Editorial rigor when working on health-related topics: you understand why sources, expertise, and traceability are non-negotiable for this type of content

• Very strong German and good English skills

• You love dogs and cats

Core Competencies

Demonstrates expertise in developing and managing organic social media content across platforms like Instagram, TikTok, and YouTube, with a strong focus on SEO and editorial rigor for health-related topics. Proven ability to lead teams, manage external partnerships, and create engaging content that drives visibility and engagement.

Highest-signal resume keywords

• Social Media Strategy Development

• Content Creation for Instagram, TikTok, and YouTube

• SEO and AI Search Optimization

• Team Leadership and Management

• Editorial Rigor in Health-Related Topics

Hard Skills

• Content Development

• SEO

• Editorial Calendar Management

• Influencer Marketing

• Community Management

• Long-Form Content Production

• Short-Form Content Production

• Evergreen Content Creation

• Relationship Management

• Budget Coordination

Soft Skills

• Leadership

• Feedback Provision

• Collaboration

• Communication

Industry Keywords

• Content Marketing

• Creator Economy

• Health-Related Content

• Trade Publications

• Online Magazines

• Comparison Websites

• Review Platforms

• Educational Creators

• Veterinarians

• Content Gaps Identification